Flirttipps für Manager.

Stellen Sie sich vor, Sie wären beliebt. Ein Star. Alle Leute in Ihrer Stadt oder gar in der gesamten Republik kennen Sie. Mehr noch: die Leute, lieben Sie und Ihr Unternehmen. Alle winken Ihnen zu. In den populärsten Restaurants bietet Ihnen der Oberkellner immer den besten Platz an. Selbst wenn dieser gerade noch besetzt ist. Man spricht, hört, schreibt und liest über Sie und Ihr Unternehmen. Bitte Hand hoch – wem gefällt diese Vorstellung nicht? Und nun die Hand aufs Herz, welcher Marketing-Manager, Werbeagenturchef oder Kleinunternehmer hat sich bislang genau diese Zielsetzung gestellt: Menschen zu begeistern und zu faszinieren? Nicht nur durch die angebotenen Produkte und Dienstleistungen aus dem Portfolio. Sondern durch echtes Interesse und den Bedürfnissen der Menschen. Menschen möchten in erster Linie ernst genommen werden. Und sie lassen sich gern unterhalten. Es ist fast wie in der Liebe. In der idealen Beziehung hört ein Partner dem anderen zu, erkennt dessen Bedürfnis und handelt angemessen.

Allerdings geben immer mehr Unternehmer den Dialog auf. Sie hören nicht zu, weil sie keine Zeit haben. Zeit ist Geld. Die Konkurrenz schläft nicht. Und der hohe Marktdruck lässt nicht viel Raum für Bedürfnisanalysen. Richtig? Richtig. Richtig falsch. Wer seinem Partner zuhört, findet heraus, was dieser will. Wenn der Partner bekommt, was er braucht, ist er glücklich. Wenn er glücklich ist, denkt er weniger an andere (mögliche) Partner. Bleibt er Ihrem Unternehmen treu und schwärmt bei anderen von Ihnen, wollen auch andere zu Ihnen. In diesem Moment werden aus Kunden Partner. Und aus Partnern Fans. Das Gute an Fans ist, dass sie ungefragt Empfehlungen geben. Und ihre Überzeugung mit anderen Menschen teilen.

Daraus ist in den letzten Jahren eine eigene Disziplin entstanden: Empfehlungsmarketing. Wie das Leben so spielt, hatte ich vor kurzem das Glück eine Expertin auf diesem Gebiet kennenzulernen. Gemeinsam mit Unternehmen sucht Frau Ekaterina Arlt nach deren Fans, um Empfehlungen planbar zu machen. Dabei steht immer im Fokus, dass es Menschen honorieren, wenn ein Partner sich um den jeweilig Anderen bemüht und auch Leistungen erbringt, ohne sofort nach Gegenleistungen zu verlangen. Im Umkehrschluss bedeutet das, dass die Unternehmen als erfolgreich aus der Krise hervorgehen werden, die ihr Angebot auf den Menschen im Jahr 2010 ausrichten statt vermeintliche Innovationen unter hohem Werbedruck in die Konsumentengedächtnisse hineinzumassieren.

Marian Prill, Deutsche Handarbeit

P.S. Lieber Dr. Wenyue Ding, vielen Dank für Ihre Einladung in dieses Forum.

The Extra Effort

I started Salsa course few weeks ago and I am very proud that my partner and I could dance now better than other students in the class. What is the reason? Both my partner and I are ambitions to dance as well as possible, so we decided to go to a Salsa party last Saturday. And we practice all the figures we learnt during the course for three hours. And no other couples went there from the class. So lesson learnt here: success is coming from the extra effort you put in a subject which you differentiate yourself from the average people.

Three Success Models of Entrepreneurs

The news group “Glückliche Arbeitswelt” (WWW: Wonderful Working World) has now more than 1000 members. I realize there is a large number of self-employed. From the observation of these people I conclude that the most successful self-employed people follow three success models in common:

1)      Positioning model: they know exactly what they are doing and will do in the future. I can easily associate them with a very specific market segment or service offers.

2)      Reference models: they work with their peers together to reference each other, passing each other contacts to clients and say nice words about each other.

3)      Growth model: they have a system that the orders should not be limited to their own resources and capabilities. They build strong networks to handle large orders smartly. And have time to manage growing orders with external resources. 

  

The Power of Internet Community

There are growing populations of internet communities world wide. Recently I created a news group “Glückliche Arbeitswelt” (WWW: Wonderful Working World). Within two weeks we almost reach 500 members und 400 articles. By Christmas or latest by New Year we will reach more than 1000 members.

Our target is to reach 120.000 people within one year or the latest 2 years, under the condition that most of the group members are willing to bring 2 or more members within one week upon arrival. Why is that goal meaningful for the economy and for the society? Because we share the opinions that happy people will generate more performance than unhappy people.

For all German speaking people I would like to invite you to join one of the most interesting news groups in Germany, maybe one of the most valuable one for you.

https://www.xing.com/net/gluecklichearbeitswelt/

Thank you.  

Gratitude (another Story)

In an internet Forum we discussed that the gratitude has the power to heal the soul. And people can do daily practice to initiate the feeling of gratitude. One example is to write down every day all the reasons why we should be grateful.

Then I asked in the forum: “Why should we need reasons at all? Is the fact that we live not reason enough to be grateful?”

Live brings so many unexpected reasons. Here is one. I went today to my dentist and was in hurry. I found a parking lot some where. The parking lot requires parking disk. However, somehow I could not find my parking disk in the car. So I decided to take the risk of paying fine.

But after I got out the car, I realized that I had parked in a completely wrong street. Am getting old :-) So I jumped in to the car and drove to the right address and found a parking lot right in front of dentist house. What a luck! But also there a parking disk was required.

I rang at the door. A nurse came out. I asked her if there is any parking disk available to be borrowed. She went to her car and said, here is an extra parking disk. Please take it away, I have a plenty of those at home.

Is this not a reason of gratitude?

Distribution List

When I was in China, I got once a month an email from a colleague in Germany, because I was not taken away from the large distribution list. The contents of the emails were not really relevant to me, but I was happy to receive the emails from Germany, which did not happen to often.

Today I met her at a farewell party of a common colleague in Germany and I suddenly realized that I did not receive any emails from her for long time. I said to her: “I missed your regular emails.” She replied: “I changed my job a year ago and the new job does not require me to send such emails to a large audience.”

I smiled and responded: “That is pity. But could you please send out nevertheless monthly emails and put me on the distribution list, regardless of contents.”

We laughed. :-)))

How to Get Cheaper Petrol? (Billiger Tanken)

Today while I was refuelling the car I recognized that the gas station was pretty empty. The clerk was little bored and I tried to start a small talk with her and said: “Quite empty here, isn’t it?”

She responded: “Yes, because yesterday the Petrol price was low. And all people have refuelled already.”

This was an interesting statement. When I refuel the gas, the price is usually relatively high and I have to painfully learn that the day before the price was low. So I was very curious and asked the lady: “How do people know, when the Petrol price is low?”

To my big surprise she said: “Usually Monday is a good day to refuel your car.” This is exactly what I am going to do in the future. Who said “ask and you will get”? This guy is a genius!